What is an Opposition Proceeding?

What is an Opposition Proceeding?

It Sounds so Slap-You-With-My-Glove British.   Bad news. An Opposition Proceeding means that someone doesn’t want you to register your mark . . . and they’ve brought their case to oppose your trademark application before the Trademark Trial and Appeal board...
What are the Benefits of a Registered Trademark?

What are the Benefits of a Registered Trademark?

Bees. Fedoras. Puns on sex ed. Must be another MoxieMark verse. So you’ve launched your new brand/product/platform, and you’re interested in obtaining a registered federal trademark. That little ® is just so cute, it’s like a fedora for your logo and you just have to...
SM vs TM: What’s the Difference?

SM vs TM: What’s the Difference?

What’s the difference between a service mark (SM) and a trademark (TM)? So, you’re new to the whole intellectual property protection thing, but you want to make sure that the cool name/logo/design/phrase that you came up with for your business is protected—and...
What is a Specimen?

What is a Specimen?

And why does the PTO use such a creepy word? Why would the United States Patent and Trademark Office (“PTO”) ask for a “specimen”? *Shiver*  Despite the PTO using such a skin-crawling word (kinda like “phlegm” or “moist,” am I right?), a trademark specimen is simply...
If I Change My Logo Do I Lose My Trademark?

If I Change My Logo Do I Lose My Trademark?

If you mess with your Trademarked Logo, say in a Rebrand, will you lose your Trademark rights?   It Happens All The Time — A Business Contemplates Altering A Trademarked Logo. But Is It A Simple Process? And Are There Risks, Like Losing Trademark Rights? Let’s...
What Makes a Good Trademark?

What Makes a Good Trademark?

This article is for designers and creators who are looking to build or maintain a successful brand. Imagine this: A guy walks into an IP lawyer’s office and says, “Hey, Mister, I just had a fancy website made for my new business, and now I need you to trademark it for...